Every business needs a website, no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock.
A good business website not only serves as a promotional tool in and of itself—it tells the story of your business and what you offer, provides contact information, and reflects your brand’s personality and distinguishing characteristics—but it is also essential for measuring and improving the success of your other promotional tactics.
5 Reasons why having a Website is more relevant now than ever before
- 1) A website showcases your professionalism and commitment to your business
- 2) You can clearly showcase your products and services
- 3) A website can encourage customers to locate and contact you
- 4) Utilizing SEO you can attract new customers, through Google, to help people find you and your business
- 5) You can get all of these benefits without spending a fortune
Although there are completely free solutions to get a website in place for your business, almost inevitably you will need to move to some form of a paid website if you are serious about promoting your business. Having your own domain name, a professional look and feel, and the ability to scale and add features as needed are all essential for growth.
It’s one thing for you to promote your business; it’s another thing for Google to promote your business.
SEO is a set of practices that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is really just optimizing for searchers—particularly those searching for what you have to offer.